Specialized software solution for recording field activities of merchandisers. It enables easy collection of field data, storage, structuring and production, which provides excellent visibility of the work of the merchandisers themselves, as well as the market position of our and competing brands and products.
As a comprehensive solution, this software provides a number of functionalities that address merchandising issues.
Recording each visit to a retail facility
Defining and selecting the purpose of the visit (eg stock checking, sorting goods, arranging persons, setting up POS displays, monitoring the competition, etc.)
Define route plans for visiting merchandisers
Entry of tasks / messages per object of periodic importance
Scanning of our articles, entry of face, price, position they are in
Entry of our promotional material located in MPO
СScanning of competing items, entry of face, price, position they are in
Recording of promotional activities of the competition in MPO
Possibility to paint the product exposure, painting before and after stacking, painting the secondary positions, etc.
Questionnaire entry (Predefined questions to be filled out by the merchandiser)
Enter an additional comment after the visit
Numerous reports related to the visits, representation and positioning of our and competing items, image review, etc.
Ability for GPS tracking of merchandisers, recording the exact location where the visit was made
Structuring merchandising activities through the use of this software provides numerous benefits to the company itself. It enables control of the representation of our products by MPO and their comparison with competing items using multiple filters (period, brand, facilities ...) as well as control of the representation of competing products, their prices, their exposure.
Benefits can be listed as opportunities for monitoring competitive activities (marketing mix of competition), monitoring the actual work by reviewing images made by field merchandisers, increasing the efficiency of merchandising, determining their productivity and their control..
The use of this software solution solves the problem with the storage of field data by now that they, in readable and processable form are written on a database from where they can be exported or displayed in a certain form (reports).
What is of particular importance is the possibility of timely reactions to competing actions. With the merchandising program we can timely record the activities of the competition and react to them accordingly, hence, the use of software increases proactivity.